up4 came to us with a problem— they wanted to connect to GenZ and Millennials, but lived in their target’s mind as their grandmother’s probiotic brand.

So we gave them a complete rebrand to help them connect with their target.

Agency: Burns Group
Role: Art Director, Designer, Illustrator - Created logos, illustration and branding suite for packaging, decks, web and social.
Made with: Nicole Lucey (ECD), Arielle Shorr (Copywriter)