To celebrate Cheetos 75th birthday, we created a NYFW event that centered
around all of Chester Cheetah’s favorite things: fun, fashion, and food.

We enlisted the help of fashion designer, Gabriel Held to bring vintage Cheetos merch and packaging into second-life pieces that were made exclusively for the show.

Our models were featured in a Buzzfeed roundup on the collection.

We tapped Milk Bar to create a cake worthy of Cheetos 75th — a cheetle-filled, masterpiece.
As a limited time promotion, fans could also order their own cake through the Milk Bar website.

To give our fans a chance to attend the party, we partnered with Cameo to create a FREE Chester Cameo that you could send to a friend and also doubled as a sweepstake entry.

And the party kept going on our social channels.

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BTS

Agency: VaynerMedia
Creative Role: Senior Art Director - I was creative lead across production, created a social toolkit, designed assets, logos, and materials across the campaign.
Made with: Jessica Simmons (Senior Copywriter) Hannah Campos (Art Director) Chris Greer (Creative Director - Art) Nick Greenberg (Creative Director - Copy) Gabriel Held (Fashion Designer)