Simmons Mattress wanted to go from your parents’ bed to the kind of bed all the kids are talking about. Our campaign pivoted from an in person event to one that could meet this newest generation of buyers right where they were: bored in the house. (In the house bored.) 

#SnooZZZapalooza relaunched the brand with a TikTok festival, effectively uncancelling fun for over 2 million people who participated. Pretty schnaZZZy. 

Popular creators kicked off our virtual festival, each one
bringing their own unique spin to the challenge.

No festival would be complete without swag! We sent each of our creators custom made t-shirts, fanny packs, wristbands, and sleep masks to get them hype for #SnooZZZapalooza.

Using content from TikTokkers who participated in the challenge, we were able to keep #SnooZZZapalooza going, creating unique content such as paid social, gifs and

Agency: Burns Group
Creative Role: Art Director, Designer - I worked on this idea from concept to completion, selling an original idea into clients and working through production from influencer briefing/outreach, designing graphics and supporting social content, creating a custom song, and lead the sizzle reel for our case study.
Made with: Nicole Lucey, Arielle Shorr, Kadeem Dick, Byte Music
Awards: Webby - Honoree, Reggiee Award - Gold, Tiktok - Editors Picks