Everyone knows pizza night is Friday, taco night is Tuesday. But now, any night can be grill night. We’ll make sure America knows that grill night is always better with PEPSI. We’ll make grill night official by bringing together the three ingredients no barbeque can be without: tantalizing food, great music, and the undeniably delicious taste of Pepsi.

Our spots tested so well in the Spanish markets that they got their own cut with a custom track.

We partnered with Bobby Flay to give his grill master expertise for a fun summer grilling series.

This program was capped with a full 360 social rollout to keep the grill burning all summer long.

Agency: VaynerMedia
Creative Role: Senior Art Director - I worked on this campaign from concept to completion. This was an original concept sold in to clients where I worked with my partner to create the idea, was creative lead on the production and post-production edit. I also designed graphics and created supporting 360 social content.

Made with: Carmelle Kendall (ACD/Art), Amari Lilton (ACD/Copy), Jessica Simmons (Senior Copywriter) Isaac Silvergate (ECD) Greg Brunkalla (Director) Skunk (Production partners)