Rite Aid wanted to redefine Pharmacy (along with themselves). Our goal was to take their dated image and transform it into a modernized source of wellness. Rite Aid aims to be where holistic remedy meets traditional medicine, and with a complete rebranding overhaul we brought this duality to life across channels. 

Take a look at the new Rite Aid, helping people thrive everyday.

Shifting to a more mindful imprint, we created these designs for their new paper
bags and prescription bags. The Rite Aid Pharmacist plays a personal role
in each consumer’s care with a hand-signed prescription bag.

Each category and every holiday is assigned their own color palette
to create a unique, but on brand look and feel for social media

As part of their mission, Rite Aid Pharmacists will play key roles in individual care.
Program incentives such as their Pharmacy Heroes campaign were created to
remind consumers that their Pharmacists can do more than fill prescriptions.

In-Store signage makeover to cue both category and rebrand.

To bring their asset library up to the standard of their new branding, we created
a series of images to meet brand needs for signage, web, and social.
Here’s a sample of images from our shoot with photographer Lisa Shin:

Rite Aid has created Stores of the Future which features their all new look and feel.

Agency: Burns Group
Role: Art Director, Designer - I created the new look and feel for Rite Aid down to logo, in-store design, illustration, experiential, social flip and packaging.
Made with: Nicole Lucey (ECD), Pauline Nidea (Designer), Arielle Shorr (Copywriter), Lisa Shin (Photographer)