Flaming Hot cream cheese and bagels inspired strong feelings on social, with our fans highly opinionated on both ends of the spectrum. The fun here lies not just in the hot cream cheese, but the hot takes. We brought the debate to the public with influencers who are not only experts on bagels and schmear, but highly opinionated on the matter: NY Grandmas.

Meet our fabulous bagel bubbies:

And our Flamin’ Hot Schmear product lineup:

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Agency: VaynerMedia
Creative Role: Senior Art Director - I worked on production, post-production edit, logo and graphic overlay and design as well as photography styling and editing on this project.
Made with: Chris Greer (CD, ART) Nick Greenberg (CD, COPY) Eva Nosidam, NY