When pitching ideas for their #BetterWithPepsi campaign I thought of a lot of foods and occasions that could truly be Better with Pepsi. But since Coke dominates the food space and will continue to be the preferred soda option for many of our target demographic, I thought, why not start by going straight for the top?

A simple tiktok video poking fun at our #1 competitor was born and riled up a heated debate with our fan base and garnered some serious attention organically.

10.7M Views | 1.2M Likes | 81K Comments | 117K Shares

Agency: VaynerMedia
Role: Senior Art Director